Last Updated: January 29, 2025
FANTALORA – Privacy Policy
This Privacy Policy describes how FANTALORA, Inc. and its subsidiaries and affiliates (“FANTALORA,” “we,” “us,” and/or “our”) handle personal data we collect online (through our websites) and offline (through customer support channels, our retail locations, and in-person promotional activities). We call all of these the “Services”. This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your personal data.
Information We Collect
We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:
- Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile);
- Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);
- Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media);
- Information you provide us when you enter a competition or participate in a survey;
- Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site;
- Other information necessary to provide the Site, for example we may access your location if you give us your consent.
If you also shop in one of our stores, we may combine information you give us in-store with the information above.
Information we collect by automated means
When you visit our sites, interact with our communications, or visit our stores, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server.
The information we collect automatically may include:
- URLs that refer visitors to our websites;
- Search terms used to reach our websites;
- Details about the emails we send, such as opens, clicks, and unsubscribes;
- Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
- Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, referral activity, and which emails you may have opened);
- Information about activity in our stores, such as through closed circuit TVs for security monitoring or geofencing to identify traffic in our stores;
- Usage information (such as the number and frequency of visitors to our websites).
We may associate this information with your FANTALORA account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with FANTALORA.
How We Use Your Information
Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:
- To fulfil your order and maintain your online account.
- To manage and respond to any queries or complaints to our customer service team.
- To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
- To improve and maintain the Site, and monitor its usage.
- For market research, e.g. we may contact you for feedback about our products.
- To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
- For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
- To comply with our legal and regulatory obligations.
Who May Have Access to Your Information
Third-Party Service Providers: We may use third party service providers acting on FANTALORA’s behalf to perform some of the services described above. For example, we share certain information with service providers who assist with the processing of credit cards and payments, hosting, managing and servicing our data, distributing emails, conducting research and analysis, advertising, analytics, or administering certain services and features.
These service providers may change over time, but we will always use trusted service providers who we require to take appropriate security measures to protect your personal data in line with our policies.
Advertising and Analytics Services Provided by Others
We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. They may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.
For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices.
Your Rights and Choices
Managing or deactivating your FANTALORA account: You may review, update, or modify your account information, including profile, contact, payment and shipping information, at any time by logging into your FANTALORA account. You may also deactivate your FANTALORA account by emailing gTeam@fanta-lora.com.
Opting out of email marketing: You may unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).
Restricting cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.
Children
Our Services are not designed for children. If you have reason to believe that a child has provided personal data to us, please contact us.
Information Security
We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our Services. No method of transmitting or storing data is completely secure, however. If you have a security-related concern, please contact us.
Data Transfers and Privacy Shield
FANTALORA is headquartered in the United States, and we have operations and entities in the United States and other countries. As such, we may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.
We also comply with the EU-U.S. Privacy Shield Framework and the Swiss – U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce. To learn more about the Privacy Shield program, please visit https://www.privacyshield.gov/.
European Residents
Data Subject Requests: If you are a European Resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing. To exercise any of these rights, please email us at contact@fanta-lora.com.
Legal Basis for Processing: If you are a European Resident, we process your personal data when we need to perform our responsibilities under our contract with you, when we have a legitimate interest in processing your personal data, when we need to comply with a legal obligation, or when we have your consent.
Questions or Complaints: If you are a European Resident and have a concern about how we process personal data, you have the right to lodge a complaint with the data privacy authority where you live. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/.
California Privacy Rights
The California Consumer Privacy Act (“CCPA”) and the Shine the Light law afford consumers residing in California certain rights with respect to their personal data. If you are a California resident, this section applies to you.
FANTALORA does not sell your personal data. Subject to certain limitations, California consumers have the right to (1) request to know more about the categories of personal data we collect, use, and disclose, (2) request deletion of their personal data, (3) opt out of any “sales” of their personal data, and (4) not be discriminated against for exercising these rights.
You may make a request by emailing privacy@fanta-lora.com or by calling +1 (407)-987-6112.
Links to Other Websites and Third-Party Content
We may provide links to third-party websites, services, plug-ins and applications that are not operated or controlled by FANTALORA. This Privacy Policy does not apply to such third-party services, and we cannot take responsibility for their content, privacy policies, or practices. We encourage you to review the privacy policies of any third-party services before providing any information to or through them.
Data Retention
Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.
Changes to Our Privacy Policy
We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.
